Hammer the button and watch the corresponding figure pop up. The harder you hammer this pop-up toy for toddlers, the higher the figure rises. Hammer with all your might and your pal likely will pop up and out. Alternately, you can use your hand to tap the button. Removable pals lend themselves to endless rearranging – mixed and matched – as toddlers refine motor skills and solidify their understanding first of in-and-out, then of color matching. Bright colors and high contrast, raised rims around the openings facilitate taking the pals in-out and all about as pals become play props too. Ambi Pop Up Pals develops cognitive and motor skills, including hand grasp and eye-hand coordination, and encourages imaginative play. Also check out our pop-up baby toy.